Due to the agency efforts the campaign was promoted in social networks on a free basis by TV presenter and stand-up singer Natalia Garipova, rap singer Alyona, the group "Druha Rika", singer Tayanna, human rights activist Larisa Denisenko and psychologist Igor Pogodin. During the 16 days of the campaign, we reached over 8 mln. people in the media and more than 87 thousand on social networks. More than 50 supporting publications were published in national and regional media.