While introducing the brand's communications to the Ukrainian market, we faced several tasks, in particular:
- Raise the profile of PlayStation among the new target audience, in particular, among users who have never played before.
- Launch the new PlayStation 5 game console. Its high-profile release took place in November 2020.
Even though the company was forced to cancel any offline activities because of the COVID-19 pandemic, we achieved excellent results by focusing on working with mass media, bloggers, and opinion leaders. As a result of the work of our devoted team, whose members are great fans of gaming, we managed to initiate more than 730 publications in the Ukrainian media over a year. Constant cooperation and communication with Ukrainian media and bloggers allowed us to achieve publication of more than 100 reviews of target products on a barter basis.