The integration of AI into PR has transformed the approach to routine tasks. From copywriting and data analysis to creative idea generation, AI has become an indispensable tool for PR professionals. But how exactly does artificial intelligence optimize work, which tools are the most effective, and how to use them for various tasks?
Kseniia Khromova, PR-manager at M&P Communications, has thoroughly explored the topic of AI application in PR. In her article for Speka media, she shares practical experience and insights on how AI helps to automate routine tasks, increase productivity, and enhance the effectiveness of PR campaigns.
Today, Kseniia has been working at our agency for the second year (she started her journey as an intern and later became a PR-manager) and is part of the teams working with clients such as Mars, Epson and FSC.
Read the full text of the article on Speka