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How brands can work with expertise: Creating an expert bubble around your company
How can brands work with experts systematically and why does it influence trust, image and business results directly?
5 mistakes that make your article invisible to media
Why does even the hottest topic not convert into publications? In the daily flood of letters journalists make decisions in seconds, so oftentimes the reason for dismissal is not in the article itself, but in its delivery.
Internship in a PR-agency: What’s really waiting for rookies
PR is a mysterious field for many, since it is hard to pin-point what it is exactly that PR-experts do. Research shows that the most relevant in the PR field are crisis communications, creative project development as well as product placement, media relations and media monitoring.
“HavE a question? - E-reception!”: Results of the campaign promoting the use of electronic government services
The M&P Communications PR agency together with EUACI (EU Anti-Corruption Initiative) executed a campaign that encouraged ukrainians from different regions to use municipal services online.
Practice as a safe space: How to stop being scared of making mistakes
The mix of excitement about finally putting university knowledge into practice and a paralyzing fear of doing something “wrong” is a familiar feeling for most students.
“Earned” vs. “Paid” communications: How to find balance for your brand
In the contemporary market, investments in paid communications are constantly rising. In 2024 alone, the Digital market expanded by 30%, TV advertising by 50%, and direct advertising by 51%.
AI in PR: How to automate routine tasks and increase efficiency
The integration of AI into PR has transformed the approach to routine tasks. From copywriting and data analysis to creative idea generation, AI has become an indispensable tool for PR professionals.
How to create a crisis Q&A: A step-by-step guide and practical tips
When it comes to crisis communications - we’re in our element. Our team has hundreds of hours of training, dozens of created Q&A and as much experience in the very same crisis situations. Every company can hit a rough patch, so it’s important for the communication team to be prepared.
The art of setting communication goals: Why “improving sales” is not a goal
In the business it is often that PR-specialists get tasks such as “improve sales” or “improve reputation”. But is such vague phrasing enough for an effective communication strategy?
How to organise a productive interview
Living at the intersection of generations allows our company to combine previous “old but gold” methods with new approaches. What stays the same is the coherent and measurable result of our work.
Not by consumers alone: Where to start working with stakeholders in communications
How does one establish communication with stakeholders in such a way that would make them allies and advocates instead of an indifferent crowd ready to turn against you? Sofia Sorokina, PR Manager of M&P tells how.
Lenovo partnership
M&P is pleased to announce the beginning of our partnership with Lenovo - one of the world’s leading players in technology and artificial intelligence.
How to partner up with an influencer and complete projects without unnecessary stress?
According to IAB Ukraine, the influencer market made a swift recovery after a rapid decline due to the beginning of a full-scale war.
Why a PR-strategy is necessary for a company in Ukraine: 4 main reasons
Strategic planning becomes crucial for business' success during times of uncertainty.
A 2-year contract with Danone Ukraine!
We are excited to announce the commencement of a 2-year cooperation with Danone Ukraine!
Modern communication strategies: What’s new
In times of rapid technological advancements, dynamic social media development and constantly shifting preferences, modern communication strategies must meet high innovation and effectiveness standards.
Media content at full power
The process of creating media publications demands significant time and intellectual effort. After thorough preparation, coordination and material publication in one or several media, a question of performance evaluation arises.
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