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Blog
"Earned" vs. "Paid" Communications: How to Find Harmony for Your Brand
In the contemporary Ukrainian market, investments in paid communications are constantly growing. In 2024 alone, the Digital market expanded by 30%, TV advertising by 50%, and direct advertising by 51%.
AI in PR: How to Automate Routine Tasks and Increase Efficiency
The integration of AI into PR has transformed the approach to routine tasks. From copywriting and data analysis to creative idea generation, AI has become an indispensable tool for PR professionals.
How to Create a Crisis Q&A: A Step-by-Step Guide and Practical Tips
When it comes to crisis comms, we're in our element. Our team has clocked hundreds of training hours, created tons of Q&As, and navigated just as many crises. Every company hits rough patches, and they're hardly ever a total surprise. That's why prepping for them is a communications team's smartest move
Setting Communication Goals: Why "Increase Sales" Is Not a PR Objective
In the business world, PR professionals often hear tasks like "increase sales" or "improve reputation." But are such vague formulations enough for an effective communication strategy?
How to organise a useful interview
Since we live at the crossroads of generations, the agency's experience allows us to combine the previous ‘old but golden’ methods and new approaches. What always remains the same is the measurable and understandable result of our work.
The Art of Setting Communication Goals: Why "Increase Sales" Isn't Enough
In the dynamic world of business, where every department strives to prove its worth, communication professionals often find themselves in a unique situation.
Not by Consumers Alone: Where to Start Working with Stakeholders in Communications
How do you build communications with stakeholders so that they are allies and advocates, not an indifferent community ready to turn against you? Sofia Sorokina, PR manager of M&P Communications, tells the story.
M&P Communications is pleased to announce the beginning of our partnership with Lenovo, one of the world's leading players in technology and artificial intelligence.
How to make an influencer your partner and close projects without unnecessary stress?
According to IAB Ukraine, the influencer market continued its recovery after a sharp decline due to the start of the full-scale war.
4 Key Reasons Why PR Strategy is Crucial for Companies in Ukraine
In turbulent times, strategic communication planning becomes critical for business success.
2-year cooperation with Danone Ukraine!
We are pleased to announce our recent news: we have commenced a 2-year cooperation with Danone Ukraine!
Modern Communication Strategies: What's New
In a world of rapid technological changes, dynamic social media development, and constantly changing preferences, modern communication strategies must meet high standards of innovation and effectiveness.
The process of creating publications for media requires significant time and intellectual investment. After careful preparation, approval, and publication of material in one or several media outlets, the question arises of evaluating the effectiveness and impact on achieving set goals, such as raising awareness, changing attitudes, readiness, or intention to act.