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In a world of rapid technological changes, dynamic social media development, and constantly changing preferences, modern communication strategies must meet high stanWhen it comes to crisis comms, we're in our element. Our team has clocked hundreds of training hours, created tons of Q&As, and navigated just as many crises. Every company hits rough patches, and they're hardly ever a total surprise. That's why prepping for them is a communications team's smartest move. So when things hit the fan, you're putting out fires, rather than coordinating how to properly describe it publicly. dards of innovation and effectiveness. At the same time, there are things that don't change over time and remain fundamental.