In the contemporary Ukrainian market, investments in paid communications are constantly growing. In 2024 alone, the Digital market expanded by 30%, TV advertising by 50%, and direct advertising by 51%. But is this enough for true brand success? Are advertising budgets really displacing "earned" communications?
Kseniia Khromova, a PR Manager at M&P Communications who joined our team a year and a half ago, explores the key aspects of these processes. She successfully works on projects for brands such as Mars, Epson, and FSC. In her new article, Kseniia doesn't just reveal the difference between "earned" and "paid" communications; she also helps find harmony between them for maximum impact. She offers insights into where Ukrainian companies are investing and why, despite the advertising boom, PR remains crucial.
If you aim to achieve synergy between “paid” and "earned" communications for your business's prosperity in today's media landscape, Kseniia's article will be a valuable source of knowledge for you.
Read the full article on Creativity.ua