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How to create a crisis Q&A: A step-by-step guide and practical tips

When it comes to crisis communications - we’re in our element. Our team has hundreds of hours of training, dozens of created Q&A and as much experience in the very same crisis situations. Every company can hit a rough patch, thus it’s important for the communication team to be prepared, so in the moment of crisis all efforts are made towards resolving the situation, instead of thinking how to better explain it in public.

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​​Our PR Manager, Sofiia Sorokina, has put together a go-to guide on how to nail your crisis Q&A:
● When's the right time to get a crisis Q&A in place?● Why is it so crucial?● Where to start, and what groundwork should be done before you put it together?● What mistakes to avoid in responses?● And how to come up with answers when you're drawing a blank?
"A crisis Q&A is your safety net in case you don't have two hours for a call to come up with a well-considered position from the company."