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Internship in a PR-agency: What’s really waiting for rookies

PR is a mysterious field for many, since it is hard to pin-point what it is exactly that PR-experts do. Research shows that the most relevant in the PR field are crisis communications, creative project development as well as product placement, media relations and media monitoring. Tasks that PR specialists complete are very diverse, and first and foremost they are management – of people, time, expectations.
Mariana Yurina, an intern at M&P Communications, debunks myths, and also shares her own insights, acquired knowledge and useful tools on working with clients and various projects.
Mariana is a student of the master's program in the specialty "Public Relations" at NaUKMA and did an internship at the M&P Communications agency.