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Micro or macro: How to choose influencers for your brand’s goal

In recent years, marketing trends have been unanimous: brands are told to work with micro- and nano-influencers for high engagement, a warm audience and authentic reactions. Big bloggers, meanwhile, are increasingly seen as ineffective. But in Ukrainian reality, this theory often loses to production. Brands end up with missed deadlines, ignored briefs and campaigns with no results.
In this article, Bohdana Pavlyshyna, PR Manager at M&P Communications, explains why there are no “better” or “worse” bloggers, only a goal and the right tool for it. She shares when a brand should go for micro-influencers and when for bigger names, what makes niche creators so strong, and where the micro format starts to stall, from managing dozens of integrations to reputational risks.
This article will be useful for marketers, PR specialists and brands planning influencer campaigns. It will help you choose bloggers based on a specific goal, not on trends.

Read the full article on Projector

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M&P Communications

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O.Honchara Str., 74B, office 23,Kyiv, 01054Phone: +38 093 436 96 46Email: au.p-m%40viyk

Working hours

Mon-Fri from 9:00 to 18:00Crisis communications – 24/7

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© 2007-2025 M&P Communications

In case you have any questions

Please leave your contacts and we will call you!

Thank you!

We will contact you shortly

Can't send form

Please try again later.

M&P Communications

Contacts

O.Honchara Str., 74B, office 23,Kyiv, 01054Phone: +38 093 436 96 46Email: au.p-m%40viyk

Working hours

Mon-Fri from 9:00 to 18:00Crisis communications – 24/7

SOCIAL MEDIA

© 2007-2025 M&P Communications