In 2026, the Rakuten Viber team approached us with a new task — to prepare key spokespeople in the marketing, B2B, and PR areas for public communications. The task was complicated by the fact that each spokeswoman required a separate knowledge base for her area and a personalized public speaking training, taking into account her request and skill level.
To accomplish this task, the agency team developed a comprehensive program of four sessions with an invited expert:● the role of a spokesperson in the company and the fundamentals of public speaking; ● nonverbal communication methods together with a practical intensive; ● individual speech simulations working through the knowledge base; ● collective speech simulations.
During the sessions, a Q&A about the company was compiled with key figures, talking points, and arguments for each area, with special attention to crisis communications.
As a result, the experts received all the necessary content that can be easily used in preparing for speeches, as well as preparation checklists. From the trainer and the agency, each participant received a list of tips — strengths and points of growth, and how to develop them — for independent work.