In turbulent times, strategic communication planning becomes critical for business success. In their article for https://ua.news/, Kateryna Didkovska, Managing Partner of M&P Communications agency, and Nikita Vakulenko, PR Manager, share their knowledge and experience in developing and implementing communication strategies in Ukraine. They highlight four main reasons why companies need a PR strategy:
● Increased sales and profits: A strategic approach helps to better understand the market and customer needs.● Protection against reputational risks: Prepared companies recover faster from crises.● Efficient use of resources: Strategy helps avoid unnecessary spending on ineffective PR activities.● Long-term stability and resilience: Strategic planning allows businesses to be flexible and stay ahead of competitors.
The experts emphasize that in the context of war and economic instability, a PR strategy becomes not just desirable but necessary for business success and survival