Media Content at Full Power

The process of creating publications for media requires significant time and intellectual investment. After careful preparation, approval, and publication of material in one or several media outlets, the question arises of evaluating the effectiveness and impact on achieving set goals, such as raising awareness, changing attitudes, readiness, or intention to act. The lack of an obvious link between media relations and business results leads to devaluation and hollowing out of the public relations function, as well as redistribution of budgets in favor of marketing and digital directions. This trend has been observed in recent years and is an undeniable fact.