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Not by Consumers Alone: Where to Start Working with Stakeholders in Communications

When we won the GIZ tender for developing a communication strategy, working with the stakeholder block became a real challenge for our team. There were many audiences, their interests were diametrically opposed, and they differed in location, level of knowledge, and involvement in the strategy subject. Bringing them together into one plane to further work on the message box and communication channels is a task that only a very systematic person with outstanding analytical abilities could handle.

Not by Consumers Alone: Where to Start Working with Stakeholders in Communications

Sofia Sorokina, M&P Communications manager, didn't just cope with this challenge – she analyzed the stakeholder topic inside and out, which is why we decided to share this experience-based knowledge in an expert article on Vector.

Today, Sofia, who has 5 years of experience in communications and has been working at our agency for three years, successfully manages projects for Viber (including projects that made it to the top 5 at one of the world's most prestigious communication competitions, the European Excellence Awards) and is part of teams working with clients such as Lenovo, GlobalLogic, CEDEM, and GIZ.

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Read the full article on Vector