In the business world, PR professionals often hear tasks like "increase sales" or "improve reputation." But are such vague formulations enough for an effective communication strategy?
In a new article, Kateryna Galichenko, PR Manager at M&P Communications, reveals the secrets of setting proper communication goals. You'll learn why "increasing sales" is not a PR goal, how to formulate real, measurable objectives using the SMARTER model, and what concrete results a quality PR strategy can bring to your business.