For over 3 years we have been a strategic partner to GlobalLogic – one of Ukraine’s largest IT companies. Together, we implement an external communication strategy aimed at strengthening the company’s leadership on the market and attracting talents through impactful messaging.
Our goals had changed throughout the years, but our partnership didn’t. We began by involving specialists and promoting projects in Ukraine. Later we highlighted international expertise and the position of the Ukrainian team on the market. We also launched the “Make an impact beyond code” campaign that was aimed to demonstrate just how substantial is the impact of technological projects on our daily life.
In 2025, our primary goal shifted to increasing brand recognition among Senior-level specialists.
To attract Senior-level specialists, we had to speak their language – the language of technical expertise. To achieve this, we:
● Collaborated with team experts to create columns. We wrote about knowledge, experience, and key developments in a way that was organic, insightful, and avoided oversimplification. This included topics such as MedTech, automotive industry, telecommunications, etc.● Developed technical articles with the help of engineers. In Ukraine, there is only one media outlet that truly speaks to developers in their own language — the language of code, problem-solving, and practical case studies: DOU. We researched the mechanics of article creation, refined our approach, and ensured a consistent presence for our IT experts in the "Tech Articles" section of the portal. To do this, we supported authors at every step, from topic selection to the final publication.