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5 mistakes that make the media ignore your news

Why do even strong news angles fail to result in coverage? Faced with a daily flood of emails, journalists make split-second decisions — and often the reason your pitch gets ignored lies not in the news itself, but in how it’s presented.
In this article, Bohdana Pavlyshyna, Associate PR Manager at M&P Communications, breaks down five common pitching mistakes — from focusing on your brand instead of the media’s needs, to weak headlines, mass emails without context, and poor communication practices with journalists.
This article will help you see your pitch through an editor’s eyes, better understand the context, and learn how to frame your proposals so they don’t get ignored, but actually get opened and published.
Read the full article on Marketer.

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In case you have any questions

Please leave your contacts and we will call you!

Thank you!

We will contact you shortly

Can't send form

Please try again later.

M&P Communications

CONTACTS

O.Honchara St., 74B, office 23,Kyiv, 01054Phone: +38 093 436 96 46Email: au.p-m%40viyk

OPEN

Monday till Friday from 9:00 till 18:00Crisis communications — 24/7.

SOCIAL MEDIA

© 2007-2025 M&P Communications