Змінити мову (УКР)

Internship in a PR agency: what really awaits a beginner

For many, the field of PR is mysterious, because it is difficult to determine what exactly PR specialists do. Studies indicate that the most popular in the field of PR are anti-crisis communications, development of creative projects, as well as placement of paid materials, media relations and media monitoring. The tasks of PR specialists are very diverse, and first of all, they are management: people, time, expectations.
Mariana Yurina, an intern at M&P Communications, debunks myths, and also shares her own insights, acquired knowledge and useful tools for working with clients and various projects.
Mariana is a student of the master's program in the specialty "Public Relations" at NaUKMA and did an internship at the M&P Communications agency.
Read the full text of the article on Creativity.