The first event was dedicated to the topic of smoking in Ukraine. The results of the study of Ukrainian smoking culture conducted in partnership with Kantar TNS were presented during this event. It was intended for media and opinion leaders. The second event on the same day was held for the top Ukrainian businesses. We invited a famous TED speaker, futurologist Anne Lise Kjaer, who became the highlight of the event. She spoke about the smoking-free world of the future. Both events were held in the heart of Kyiv — the cultural complex Mystetskyi Arsenal, where the interior designs were created for both events.