JUUL

Launch of Electronic Cigarettes in the Ukrainian market

Introducing the brand of electronic cigarettes to the Ukrainian market using results of scientific research and involving experts.
Juul Labs is one of the world's largest manufacturers of electronic cigarettes. It was founded in 2015 in the USA and Its main goal is to make the lives of millions of smokers around the world easier and healthier. In 2019 Juul Labs planned to enter the Ukrainian market of electronic cigarettes, which has quite an ambiguous attitude towards alternative nicotine delivery systems.
40
publications, including interviews and expert columns in national media
The first event was dedicated to the topic of smoking in Ukraine. The results of the study of Ukrainian smoking culture conducted in partnership with Kantar TNS were presented during this event. It was intended for media and opinion leaders. The second event on the same day was held for the top Ukrainian businesses. We invited a famous TED speaker, futurologist Anne Lise Kjaer, who became the highlight of the event. She spoke about the smoking-free world of the future. Both events were held in the heart of Kyiv — the cultural complex Mystetskyi Arsenal, where the interior designs were created for both events.
Despite quite a complicated attitude towards e-cigarettes among the media representatives, the agency team managed to implement the company mission. We got more than 40 free-of-charge publications, including interviews and expert columns in such national media as: NV.ua, Delo, Interfax, Ukrinform, and others. The business dinner with the participation of renowned futurologist Anne Lise Kjaer attracted executives and owners of our client's potential partners.