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“Microsoft Ukraine"
Cloud & AI campaign
Raising awareness about Microsoft cloud technology and artificial intelligence among Ukrainians
“Microsoft Ukraine” has been on the market for over 17 years and provides their clients with technologies for digital business transformation. The company has formed a partner ecosystem that includes over 1200 Ukrainian IT companies with robust expertise in Microsoft’s services, products, and technologies.
As a part of the Cloud & Brand image campaign we had the goals of raising awareness among Ukrainian audiences about this ecosystem and Microsoft Azure cloud services for business, as well as showing how implementing these services helps organisations achieve more. But the main challenge for our team was time! The agency team only had 2 months to develop and execute the campaign.
In a week we developed a media-campaign that reached “Microsoft”’s audience both in traditional and social media. First and foremost we began with a friendly press-breakfast with the new head of the Ukrainian office to introduce the Ukrainian audience to the new CEO. Jan Peter De Jong became the spokesman of Microsoft achievements in Ukraine: he shared information about the company's contribution during the 17 years of their work in Ukraine.