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O S C E
16 days of activism against domestic violence
Campaign for raising awareness and encourage responsible attitude towards the problem of domestic violence against women
In 2019 our agency was lucky to work with the OSCE social project: 16 days of activism against domestic violence. Our task within the campaign was to draw attention to the problem of domestic violence against women. The emphasis was made on presenting sociological research conducted by OSCE in Central and South-Easter Europe. The goal of “16 days of activism” was to convey to those who suffer from violence or witness it that it is necessary to talk about it out loud, to seek help and support from the police, human rights organizations, psychologists, and others.
Due to the agency's efforts the campaign was promoted on social media for free by TV presenter and stand-up singer Natalia Garipova, rapper and singer Alyona Ayona, the band "Druha Rika", singer Tayanna, human rights activist Larysa Denysenko and psychologist Igor Pogodin. During the 16 days of the campaign, we reached over 8M people in the media and more than 87 thousand on social media. More than 50 supporting publications were published in national and regional mass media.