PlayStation is a recognized world leader in the market of interactive and digital entertainment. Sony Interactive Entertainment (SIE) is in charge of the PlayStation® brand and the whole family of products and services. PlayStation has been a provider of innovative solutions since the release of the original PlayStation in Japan in 1994.
Until 2020, there were no gaming console developers with a channel of local communication in Ukraine. It was our sincere wish that PlayStation would become the first brand to talk to Ukrainian audiences in their language through a local PR agency. And our wishes matched those of PS! PlayStation became the first global brand on the gaming console market to have their communications represented in Ukraine.

We faced many a task while introducing brand’s communication to the Ukrainian market, such as:
● Raising awareness of PlayStation among new target audience, specifically people, that hadn’t played on the console before;● Introducing to the market the new PlayStation 5, which had its release in November of 2022.
Despite having to cancel any offline activities due to the pandemic, we achieved excellent results by shifting our focus to working with mass media, bloggers, and opinion leaders. The work of our team, passionate about both gaming industry and the project itself, allowed us to initiate over 730 publications in Ukrainian mass media in a year. And that constant cooperation and communication with Ukrainian media and bloggers assisted in publication of more than 100 reviews of target products on a barter basis.

On November 19, 2020, the long-awaited product of the brand was launched — the new generation PlayStation 5 game console. Within the campaign to support PlayStation 5 launch, our team created: