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U k r a i n i a n B o x i n g F e d e r a t i o n
European Boxing Championships
Ukrainian and international coverage of one of the most prestigiousboxing tournaments. Two months of non-stop 24/7 work andboundless pride for Ukrainian athletes.
The Boxing Federation of Ukraine has received the right to host the Men's European Boxing Championships. It was a great honor and pride for Ukraine. We decided to provide wide media support in Ukrainian and European sports media, as well as to highlight an important issue — encouraging children and young people to lead a healthy way of life. The agency team coordinated the implementation of this complex project, including the work of its digital, SEO, SMM, event-management, and production partners, covering all channels of communication. Within the Championships program, we held 4 press events, 2 open lessons for children of boarding schools, and open training with the national team and world-known Ukrainian boxers. Digital communications were built from scratch.
More than 500 publications were published in national and international media during this communications campaign. More than 70 journalists visited press events, including journalists from BBC, French and Polish news channels. 8 world-famous boxers supported the project and took part in the promo. The new Facebook page received 7 200+ engagements in just one week.