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Ukrainian Boxing Federation
The Boxing Federation of Ukraine has received the right to host the Men's European Boxing Championships. It was a great honor and pride for Ukraine. We decided not only to provide the event with substantial media support in Ukraine and European sports media, but also draw attention to an important topic – encouraging children and youth to lead a healthy and active lifestyle. The agency individually coordinated a complex project that covered all channels and instruments of communication, as well as all Digital, SEO, SMM, Events, Production partners. Within the championship we held 4 press events, 2 open lessons for children in boarding schools, and open training with the national team and renowned Ukrainian boxers. Digital communications were built from scratch.
More than 500 publications were published in national and international media during this communications campaign. More than 70 journalists attended press events, including journalists from BBC, French and Polish news channels. 8 world-famous boxers supported the project and took part in the promo. The new Facebook page received 7 200+ engagements in just one week.