Ukrainian Boxing Federation

European Boxing Championships

Ukrainian and international coverage of one of the most prestigious boxing tournaments. Two months of non-stop 24/7 work and boundless pride for Ukrainian athletes.
The Boxing Federation of Ukraine has received the right to host the Men's European Boxing Championships. It was a great honor and pride for Ukraine. We decided to provide wide media support in Ukrainian and European sports media, as well as to highlight an important issue — encouraging children and young people to lead a healthy way of life. The agency team coordinated the implementation of this complex project, including the work of its digital, SEO, SMM, event-management, and production partners, covering all channels of communication. Within the Championships program we held 4 press events, 2 open lessons for children of boarding schools, open training with the national team and world-known Ukrainian boxers. Digital communications were built from scratch.
70+
publications in national and international media
10 000+
reactions in social networks in a month
70
journalists participating
More than 500 publications were published in national and international media during this communications campaign. More than 70 journalists visited press events, including journalists from BBC, French and Polish news channels. 8 world-famous boxers supported the project and took part in the promo. The new Facebook page received 7 200+ engagements in just one week.
The Championships was recognized by the international boxing association AIBA as one of the best in the history of the organization.

The case was also shortlisted for the IPRA Eventiada GWA 2018 international competition.