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V i b e r
In Ukraine – Viber is the most popular application; it’s installed on 97,9% of all smartphones in the country.
Our agency has been working with Rakuten Viber as an external press office since 2019. The project team prepares numerous texts for mass media, as well as communicates with Ukrainian celebrities and opinion leaders, and organizes the participation of top Rakuten Viber employees in the main industry events of the country.
We managed to plan an exclusive interview with CEO of Rakuten Viber – Djamel Agaoua, EEMENA Regional Business Development Director Atanas Raikov, and a Regional Business Development Manager. With the Regional Business Development Manager, we recorded two podcasts and a TV interview free of charge.