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Epson
Ukrainian students implement eco-initiatives
The agency's task was to increase the awareness of Epson's brand, equipment and technologies in the educational segment of Ukraine. To show that the company follows environmental principles in its work, creating energy-efficient products that reduce gas emissions and reduce environmental pollution
We decided to engage Ukrainian students into implementing environmental initiatives and invited them to prepare their own projects to preserve natural resources. It demonstrates not only Epson's environmental responsibility, it also shows the company's active support for the development of Ukrainian youth from small villages to large cities, as every school could participate in the competition.
What we did:
● We attracted 2 largest educational portals as media partners: Vseosvita and EdEra;● Developed technical rules and contest requirements for participants, selected the jury and communicated with them;● Told Ukrainian educators about the competition through publications in the media, educational communities, and media partners' mailing lists; ● Processed more than 200 applications, evaluated 114 contest projects for compliance with the rules, and submitted them to the jury; ● Provided powerful media support during the competition and for the coverage of its results: provided publications in Ukrainian media and on educational platforms; organized the shooting of the final video; conducted and published interviews with the jury, participants, and the organizer of the contest.
The agency's task was to increase the awareness of Epson's brand, equipment and technologies in the educational segment of Ukraine. To show that the company follows environmental principles in its work, creating energy-efficient products that reduce gas emissions and reduce environmental pollution
We decided to engage Ukrainian students into implementing environmental initiatives and invited them to prepare their own projects to preserve natural resources. It demonstrates not only Epson's environmental responsibility, it also shows the company's active support for the development of Ukrainian youth from small villages to large cities, as every school could participate in the competition.
What we did:
● We attracted 2 largest educational portals as media partners: Vseosvita and EdEra;● Developed technical rules and contest requirements for participants, selected the jury and communicated with them;● Told Ukrainian educators about the competition through publications in the media, educational communities, and media partners' mailing lists; ● Processed more than 200 applications, evaluated 114 contest projects for compliance with the rules, and submitted them to the jury; ● Provided powerful media support during the competition and for the coverage of its results: provided publications in Ukrainian media and on educational platforms; organized the shooting of the final video; conducted and published interviews with the jury, participants, and the organizer of the contest.
Results of the media campaign
The contest found a sincere response in the hearts of students and teachers, we received:● 114 entries, over 800 students took part in the contest; ● 192 reposts of publications by educators;