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GIZ
Developing communication strategies for the energy sector
Preparing a comprehensive document to unite stakeholder’s interests, gain awareness and minimise crisis situations
Development of communication strategies for the energy sector in Ukraine on national and regional levels.
GIZ is a German development agency that works in Ukraine, including in the areas of energy and climate protection. The agency is currently working with Ukrainian ministries to support the Just Transition process – a comprehensive and gradual transition from coal-based to green energy generation.
The agency was tasked with developing a national communication strategy for the Just Transition process at the national level, as well as a regional communication strategy.
The complexity of the task was that:● the coal industry is a rather specialised field, so the agency had to delve into the current situation, the Just Transition process, the peculiarities of the development of Ukrainian mono-cities, etc;● a large number of stakeholder groups with very different interests and attitudes towards the Just Transition process (some groups are quite negative);● the need to develop a strategy that combines the interests of all stakeholder groups and crisis elements;● inform all stakeholders in a neutral way about the possibility of the Just Transition process being received painfully and met with resistance by some population groups.
Development of communication strategies for the Ministry of Energy, Lviv OVA and Chervonohrad City Council
GIZ is a German development agency that works in Ukraine, including in the areas of energy and climate protection. The agency is currently working with Ukrainian ministries to support the Just Transition process, a comprehensive and gradual transition from coal-based to green energy generation.
The agency was tasked with developing a national communication strategy for the Ministry of Energy (which implements the Just Transition process at the national level), as well as a regional communication strategy for the Lviv OVA and Chervonohrad City Council.
The complexity of the task was that:
● the coal industry is a rather narrow and specialised field, so the agency had to delve into the current situation, the Just Transition process, the peculiarities of the development of Ukrainian mono-cities, etc;
● a large number of stakeholder groups with very different interests and attitudes towards the Just Transformation process (some groups are quite negative);
● the need to develop a strategy that combines the interests of all stakeholder groups and crisis elements;
● inform all stakeholders about the painful process in a neutral way.