Змінити мову (УКР)

Development of communication strategies for energy sector in Ukraine on national and regional level.
GIZ is a German development agency that works in Ukraine, including in the areas of energy and climate protection. The agency is currently working with Ukrainian ministries to support the Just Transition process, a comprehensive and gradual transition from coal-based to green energy generation.

Illustration

The agency was tasked with developing a national communication strategy for Just Transition process at the national level, as well as a regional communication strategy.
The complexity of the task was that:● the coal industry is a rather narrow and specialised field, so the agency had to delve into the current situation, the Just Transition process, the peculiarities of the development of Ukrainian mono-cities, etc;● a large number of stakeholder groups with very different interests and attitudes towards the Just Transformation process (some groups are quite negative);● the need to develop a strategy that combines the interests of all stakeholder groups and crisis elements;● inform all stakeholders about the painful process in a neutral way.

Development of communication strategies for the Ministry of Energy, Lviv OVA and Chervonohrad City Council

GIZ is a German development agency that works in Ukraine, including in the areas of energy and climate protection. The agency is currently working with Ukrainian ministries to support the Just Transition process, a comprehensive and gradual transition from coal-based to green energy generation.

Illustration

The agency was tasked with developing a national communication strategy for the Ministry of Energy (which implements the Just Transition process at the national level), as well as a regional communication strategy for the Lviv OVA and Chervonohrad City Council.

The complexity of the task was that:
● the coal industry is a rather narrow and specialised field, so the agency had to delve into the current situation, the Just Transition process, the peculiarities of the development of Ukrainian mono-cities, etc;
● a large number of stakeholder groups with very different interests and attitudes towards the Just Transformation process (some groups are quite negative);
● the need to develop a strategy that combines the interests of all stakeholder groups and crisis elements;
● inform all stakeholders about the painful process in a neutral way.

Results for six months

3

strategic sessions and 17 working meetings

2

comprehensive communication strategies

14

stakeholder groups

15

programmes have been developed to work with the most critical stakeholders