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GlobalLogic Ukraine
Ukrainian engineers are changing the world with technology
GlobalLogic is a leader in digital engineering and part of the Hitachi Group. They create innovative products, platforms and digital solutions for today's world.
Communication goals in 2023:● To make the company more appealing to Ukrainian engineers;●Raise general awareness of GlobalLogic and the company's projects;● Tell about the contribution and influence of Ukrainian engineers.
What we did:
● Developed a communication campaign, which was aimed at three communication areas:- For interns and juniors, we talked about the company's educational programs.- For engineers at the Middle+ level, we talked about complex and progressive projects to show why companies from the Fortune 500 list choose GlobalLogic as a partner in the development of technological solutions.- For the general knowledge about GlobalLogic, we generated high-profile news about projects and partnerships.● A total of 37 press releases, 27 expert materials and comments for Tier 1 media (with a reach of over 1 million views per month) were prepared in a year, and 13 interviews with GlobalLogic top management were organized for the largest Ukrainian media: Forbes, Economic Pravda, DOU and others.
GlobalLogic is a leader in digital engineering and part of the Hitachi Group, creating innovative products, platforms and digital solutions for today's world.
Communication goals in 2023:● To make the company more attractive for Ukrainian engineers.● Raise general awareness of GlobalLogic and the company's projects● Tell about the contribution and influence of Ukrainian engineers
What we did:
● A communication campaign was developed, which was aimed at three communication areas:
- For interns and juniors, we talked about the company's educational programs.
- For engineers at the Middle+ level, we talked about complex and progressive projects to show why Fortune 500 companies choose - GlobalLogic as a partner in the development of technological solutions.
- For the general knowledge about GlobalLogic, we generated high-profile news about projects and partnerships.● A total of 37 press releases, 27 expert materials and comments for Tier 1 media (with a reach of over 1 million views per month) were prepared for the year, and 13 interviews with GlobalLogic top management were organized for the largest Ukrainian media: Forbes, Economic Pravda, DOU and others.