The campaign began with a survey conducted in four cities across Ukraine where the “E-Reception” had been launched. The survey revealed a high level of trust in e-services (76%) and a desire to receive training on how to use such services (58%).
Goals: to launch the “E-Reception” web platform in four EUACI Integrity Cities (Zhytomyr, Nikopol, Chervonohrad, and Chernivtsi). The agency’s tasks included developing the brand identity and a comprehensive communication campaign from scratch to inform residents about the platform’s launch in their cities and encourage them to use it.

As part of the project:● we developed the branding for the promotional campaign from scratch—including the campaign logo, designs for billboards, citylights, posters, flyers, infographics, and more. We developed 90 unique visual designs, which were adapted and distributed to each city as part of the campaign, taking into account the needs and sensitivities of frontline cities and the integration of veterans’ needs;●we created an animated video tutorial with instructions on how to use the platform;●to generate media content, we conducted a survey among city residents regarding their use of electronic services, their attitudes toward them, and toward the “E-Reception” in particular;●  in each of the four cities, we selected regional and local media outlets, channels, communities, and bloggers to communicate the campaign’s key messages.