The campaign began with a survey conducted in four cities across Ukraine where the “E-Reception” had been launched. The survey revealed a high level of trust in e-services (76%) and a desire to receive help with learning how to use such services (58%).
Goals: to launch the “E-Reception” web platform in four EUACI Integrity Cities (Zhytomyr, Nikopol, Chervonohrad, and Chernivtsi). The agency’s tasks included developing the brand identity and a comprehensive communication campaign from scratch to inform residents about the platform’s launch in their cities and encourage them to use it.

As part of the project:● We developed the branding for the promotional campaign from scratch – including the campaign logo, billboard designs, citylights, posters, flyers, infographics, and more;● We created an animated video tutorial showing how to use the platform;● To generate media content, we conducted a survey among city residents regarding their use of electronic services, their attitudes toward them, and toward the “E-Reception” in particular;● In each of the four cities, we selected regional and local media outlets, channels, communities, and bloggers to communicate the campaign’s key messages.● During our work on this project we developed more than 13 themed visual models that were adapted for each city and its opinion leaders.