The agency team's goal was to prepare the company's key speaker for public appearances and any communication in the media space. To achieve this, we covered several key tasks: familiarizing the speaker with the content (gathering all key points, figures, and arguments about the company across core topics — such as safety or business features — and presenting them in a convenient format), teaching techniques for building and delivering key messages, and conducting an intensive public speaking workshop.
The theoretical part of the training gave the speaker a complete knowledge base ready for intuitive use, along with a set of ready-made frameworks for building key messages, already adapted for the client. The practical part included a simulated speech and interview, covering answers to difficult and crisis-related questions, as well as an intensive session with a public speaking coach.
After the training was completed, the speaker received a guideline covering the theoretical part, an extensive knowledge base, a short fact sheet, and recommendations on public speaking from both the agency team and the coach.