“Tech for Honoring Fallen Heroes” — A Communication Campaign

The Field of Honorary Burials is a place of profound significance for all Ukrainians. Sadly, it grows larger every day, making navigation increasingly difficult for loved ones coming to pay their respects to our fallen heroes.
The GlobalLogic team set out to create a solution that helps visitors navigate the grounds. As a result, GlobalLogic developed a digital navigation system integrated with the information center at the Lychakiv Cemetery Museum. This system allows visitors to find the final resting place of every Hero, map out a route, and access a dedicated digital archive.
The Agency’s Task:To provide media support for the launch of the navigation system. It was crucial to avoid a cold, corporate tone, opting instead for a deeply human approach to communication, given how sensitive and significant this topic is for every Ukrainian.

Tools: Together with the GlobalLogic team, we implemented a multi-channel approach to this news.
● Prepared and distributed a press release about the launch of the navigation system.● Organized collaborations with bloggers: after the launch, the GlobalLogic team created a joint video with Yuriy Tsybukh, the brother of paramedic and Hero of Ukraine, Iryna Tsybukh. The video highlights the importance of honoring memory and how technology can help in this mission. We reached out to opinion leaders for support — and it worked. The video was shared by media and influencers on their social networks, including singer and bandurist Maryna Krut, TV host and director of "Wild Theatre" Yaroslava Kravchenko, the Veteran Hub support network for veterans and their families, the ZMINA Human Rights Centre, and others.● Maintained consistent mentions in subsequent news hooks: specifically, regarding the visit of the company’s C-level executives to Lviv.