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The Centre for Democracy and Rule of Law (CEDEM)
100 actionsof responsible citizens
Communication campaign to promote “100 actions of responsible citizens” project
In 2023 our team worked with NGO CEDEM to promote its “100 actions of responsible citizens” project. The initiative’s main purpose was to form an all-Ukrainian community of responsible citizens and to increase the level of responsibility of Ukrainians.
The ultimate communication goal was to draw attention to the initiative and its heroes, help set the trend on responsibility and cover the largest possible audience via mass media and social networks. To achieve this task our team:
What we have done:
● Conducted a survey to find out how Ukrainians understand responsibility and responsible actions. ● Established constant media relations based on existing project materials and survey insights.● Collaborated with bloggers and groups in social media preparing exclusive materials for publication.
In 2023 our team worked with NGO CEDEM to promote its “100 actions of responsible citizens” project. The initiative’s main purpose was to form an all-Ukrainian community of responsible citizens and to increase the level of responsibility of Ukrainians.
The ultimate communication goal was to draw attention to the initiative and its heroes, help set the trend on responsibility and cover the largest possible audience via mass media and social networks. To achieve this task our team:
What we have done:
● Conducted a survey to find out how Ukrainians understand responsibility and responsible actions. ● Established constant media relations based on existing project materials and survey insights.● Collaborated with bloggers and groups in social media preparing exclusive materials for publication.