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The Centre for Democracy and Rule of Law (CEDEM)
100 actions of responsible citizens
Communication campaign for promoting the “100 actions of responsible citizens” project
In 2023 our team cooperated with CEDEM NGO to promote their “100 actions of responsible citizens". The main purpose of the initiative was to form an all-Ukrainian community of responsible citizens and to increase the level of responsibility of Ukrainians.
The ultimate campaign goal was to draw attention to the initiative and its heroes, help set the trend for responsibility and cover the largest possible audience via mass media and social networks.
What we did:
● Conducted a survey to find out how Ukrainians understand responsibility and responsible actions; ● Established constant mass media communication based on existing project materials and survey insights;● Collaborated with bloggers and online groups to create and post advertorials.
In 2023 our team worked with NGO CEDEM to promote its “100 actions of responsible citizens” project. The initiative’s main purpose was to form an all-Ukrainian community of responsible citizens and to increase the level of responsibility of Ukrainians.
The ultimate communication goal was to draw attention to the initiative and its heroes, help set the trend on responsibility and cover the largest possible audience via mass media and social networks. To achieve this task our team:
What we have done:
● Conducted a survey to find out how Ukrainians understand responsibility and responsible actions. ● Established constant media relations based on existing project materials and survey insights.● Collaborated with bloggers and groups in social media preparing exclusive materials for publication.