Viber, the most popular messenger in Ukraine, has always provided Ukrainians with a stable connection. But today, with millions of people separated by distance, Viber is much more than just an app. Together with the messenger's team, we implemented the “United by Freedom, Connected by Viber” project, focusing on the importance of being there for each other during the most challenging times.
In moments of greatest danger, people often have lost contact with their loved ones, anxious for their wellbeing. Viber remained a tool that helped reunite families. Through our campaign, we aimed to show every Ukrainian that even in the darkest times, they can continue to fully rely on the messenger.
After all, Viber remains an integral part of our daily lives. It is the school group chats where learning continues despite everything; the community groups where neighbors routinely solve urgent issues; and the family group chats that provide the strength to keep going. Our goal was to show that this familiar connection remains unwavering — so that every Ukrainian feels they are not alone, that they are heard, and that they are cared for.
Campaign goals aimed at comprehensive support:
● to give users a sense of community and belonging to a great national family;● to ensure Ukrainians have easy access to verified up-to-date information;● to help maintain the mental resilience of Ukrainians;● to provide users with essential information support: tips on content consumption, information hygiene, and managing sensitive data;● to support teachers by sharing advice on how to simplify the online learning process.