Viber, the most popular messenger in Ukraine, has always provided Ukrainians with a stable connection. But today, with millions of people separated by distance, Viber is much more than just an app. Together with the messenger's team, we implemented the “United by Freedom, Connected by Viber” project, focusing on the value of being there for one another during the most difficult times.
In moments of greatest danger, people often lost contact with their loved ones and lived in constant anxiety. Viber remained the tool that helped reunite families. Through our campaign, we aimed to show every Ukrainian that they can continue to rely fully on the messenger, even in the darkest times.
After all, Viber remains an integral part of our daily lives. It is the same school chats where learning continues despite everything; the community groups where neighbors routinely solve urgent issues; and the family chats that provide the strength to keep going. Our goal was to show that this familiar connection remains unwavering — so that every Ukrainian feels they are not alone, that they are heard, and that they are cared for.
Campaign goals aimed at comprehensive support:
● to give users a sense of community and belonging to a great national family;● to ensure Ukrainians have easy access to up-to-date and verified information;● to help maintain the mental resilience of Ukrainians;● to provide users with essential information support: tips on content consumption, information hygiene, and handling sensitive data;● to support teachers by sharing advice on how to simplify the online learning process.