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S E R V I C E S
Bloggers and influencers
We cooperate with influencers, bloggers, celebrities, and experts to
promote brand’s PR campaigns, services and products
through social networks (Facebook, Instagram, Youtube, etc.), messengers (Viber, Telegram), and other online and offline
media channels. We work with well-known experts, as well as with
micro- and nano- influencers, who form a loyal attitude towards the
blogger's opinion.
On average, a person spends about 7 hours per day online, 3 of which are spent on social media. When we offer a client (as part of a one-time PR project or a long-term campaign) cooperation with thought leaders, we are primarily talking about native advertising, because it finds a more welcome response from subscribers, a wider reach, and a higher level of interaction. However, upon request, we also offer direct marketing communications – product placement.
After agreeing upon the terms of cooperation and format of integration with opinion leaders, we present a communication plan to the client, make a list of opinion leaders relevant to the brand and company's message and discuss the terms of integration (commercial or free).
Consequently, we have:
Loyalty of the opinion leader
We understand which opinion leaders are relevant to our clients, as we regularly monitor the Ukrainian blogosphere. Thus, we can offer relevant topics that will interest both the company we represent and the bloggers we invite.
Native content
Before starting the integration we monitor and analyze the content that the influencer creates, their tastes and interests. This leads to an effective integration with a positive or neutral response. Subsequently, the thought leader becomes interested in cooperation. Within the integration, we respect bloggers' opinions and recommendations and we don't force them to follow a strict framework when creating content.
Steady cooperation and ambassadorship
After integration, we continue to communicate with thought leaders, learn their opinion and reaction to the product or brand proposal, discuss prospects and the possibility of future integrations. Then we invite loyal influencers to participate in our events, offer them new products for testing, thus helping bloggers keep creating interesting content.
Viral reach
Loyal opinion leaders as our client's customers might not only mention the brand in the native format on their social media pages in the future. Influencers start talking about their tastes and choices or communicate necessary messages while preparing editorial materials (interviews or lifestyle selections) for other media channels, such as online media and television. Consequently, we get even a wider reach.
Additionally:
In the case of a commercial integration we draft a report with complete statistics on views and reach from the opinion leader. If the integration was free of charge, we provide average statistics based off of search results, which most customers take as a baseline. We also provide a recommendation letter with the influencer's portrait: interest in further cooperation, their terms, interest in the product or service of the client.
All services
International,national and regional campaigns
Central, Eastern, Western Europe, Ukraine, Ukrainian regions