Our agency implements communication campaigns for our clients, as well as drafts their detailed effectiveness reports. Working with media and social networks, we conduct our own monitoring with small volumes of communications, prepare reports on the tone, views, coverage, etc. For large volumes of communications, we use monitoring systems to analyze the activities of the brand, its competitors, or particular products. We define a wide range of metrics: from tonality to media loyalty & visibility. Constant access to monitoring, negativity alert, daily review of the media field on projects allow us to be up to date with current news, to come up with topics for communication, and prevent crises.

Reputation audit can be enriched by quantitative sociological research, which allows developing a communication strategy depending on the results of the survey. It also makes communications budget-efficient as it gives up-to-date data and a clear understanding of what the audience already knows and what messages are to be communicated. Thus, preventing company management from making decisions based on their vision that might be inaccurate.

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