When fulfilling a client’s request, our agency not only presents an execution of communication campaigns, but also detailed reports about their effectiveness. While working with media and social media, with small communication volumes, we conduct our own monitoring and prepare reports on the tone, views, coverage, etc.
For bigger communication volumes we use monitoring systems that allow us to track the brand’s or its competitors' activities or separate products.
We define a wide range of metrics: from disposition to media loyalty & visibility. Constant access to monitoring, negativity alert, daily review of the media field on projects allows us to be up to date with current news, to come up with topics for communication, and prevent crises.

Reputation audit can be enriched by quantitative sociological research, which allows developing a communication strategy depending on the results of the survey. It also makes communications budget-efficient as it gives up-to-date data and a clear understanding of what the audience already knows and what messages are to be communicated. Thus, preventing company management from making decisions based on their vision that might be inaccurate.

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