To develop a PR strategy we meet with the client’s team and conduct a strategic session that lasts from 2 to 4 hours. All departments interested in the company's reputation are invited to participate: from the founder and CFO to lawyer and HR manager. In the session we talk through the list of questions about the company’s goals, tasks, risks, key messages, products etc. After the session we should now have knowledge that’s no less than a company employee’s and clearly understand the expectations that are set for the strategy. The starting point should become a well-known area before we set the track for the finish point where the business plans to end up.

Additionally, we develop a year-long communication plan with the possibility of monthly adjustments in accordance with the constantly changing environment in Ukraine and the world. We draw the budget for the plan and tools. As a result of strategy development, our partner receives a long-term contract and a realisation plan with a calculated budget and the necessary steps for completion. They can implement it themselves or entrust it to the professionals of our agency.
We present the developed strategy to the client's team during the second strategic session and edit it afterwards taking into account the client's comments and wishes.

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