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S E R V I C E S
Media relations
For over 14 years we have been polishing our skills of working
with mass media in the Ukrainian and international markets. We
know how to cooperate with various media free of charge, offering
them useful and important content.
We have a clear understanding how and when to effectively sponsor a great product, branding, and editorial input. Our team constantly communicates with journalists and opinion leaders, expanding our amount of loyal contacts and establishing friendly communication with media representatives. A few simple work rules while communicating with media and clients allow us to effectively communicate clients’ key messages and work with leading Ukrainian mass media.
We create content that contains our client’s key messages, as well as suits their media presence and their audience.
We know that readers, as well as journalists, might not like advertorials – they can discourage the readers from interacting with an article; so, it is easy for us to develop content while avoiding making it feel “too promotional”.
We regularly analyze the media field. This allows us to come up with relevant topics, quickly become a source of information, and prevent crises.
We choose topics according to the type of mass media and their format. Thus we work even with non-core media and use a creative approach while coming up with topics for our clients.
What does our work with media look like to our clients:
approving a media plan, themes and content, receiving a performance report.
What does it look like to us:
constant search for relevant topics, brainstorms, looking for and establishing relationships with new mass media representatives, copywriting, frequent pitching and communication with mass media, updating themes according to their requests and interests.
Media relations is not a one-time product. It’s an ongoing process, the results of which are visible in the long run. In our experience, this approach proved to be effective in fostering a loyal media attitude to the brand we represent, and helps us as an agency to be regarded as the primary source of relevant information even in crisis situations.
All services
International,national and regional campaigns
Central, Eastern, Western Europe, Ukraine, Ukrainian regions