Thank you!
We will contact you shortly
S E R V I C E S
Crisis PR
Development and adaptation of crisis communication strategy are
among the main competencies of our team. We are experienced in
crisis management, working with situational outbursts of negativity
in mass media and social networks as well as dealing with campaigns
planned by competitors and providing communication support for lawsuits.
It has been proven that companies with a crisis communication strategy overcome communication crises much easier. However, only 50% of companies in the world are concerned with the development of a crisis strategy before crisis strikes. Our approach to the developing of a crisis communication strategy includes the following steps:
We hold a strategic session with the heads of departments that might be affected by the crisis;
We draw a risk map depending on the probability of their occurrence and losses for business, and set up a system of crisis notifications;
Development of response scenarios and necessary documents for each possible crisis situation;
Creating a crisis team and conducting a practical training simulation for them;
Creating a single crisis instruction for responding to any situation.
As a result of our work, the company receives a crisis strategy, which contains all the necessary documents: general scenarios and response algorithms, texts of press releases and statements, a database of stakeholders. In addition, the practical simulation allows us to form a strong and confident team each member of which knows his/her roles and functions in case of a crisis: how to reduce the likelihood of "unscheduled" interview with the director off-records, picked up by the media, or what to do with an inappropriate post on social media.
If our client doesn't have a crisis strategy, we act quickly upon the client's request: we assess the scale of the crisis, the team's competencies to resolve it, form a crisis team and start working at any time.
All services
International,national and regional campaigns
Central, Eastern, Western Europe, Ukraine, Ukrainian regions